The gaming culture is regarded as a new popular movement in society and is one of the fastest growing phenomena in the entertainment industry. I am fascinated by the gaming culture, its social aspects and its identity perspective; its duality as well as the link between physical and digital identities. Meeting online through one’s avatar in a virtual game seems both contemporary and part of the future.
My project is motivated by my curiosity for gaming in relation to fashions and the real world. The meeting between a visionary view of social identity in combination with an outmoded understanding of gender stereotypes in the world of gaming are points of departure for my work. In my designing I am looking for a progressive development in which I intend to make an impression in both the real and the virtual worlds.
CreditsTechnical direction: Jonas Johansson 3d artist: Ashley Reed Sound designer: Alexander Wallin Logotype: Richard Gray
To view this model in AR, visit https://funyard.fashion/ar/ on your smartphone and follow the instructions. Point the smartphone camera towards the printed marker found in the exhibition catalogue, or open it on your laptop.